Adobe Unveils Major Innovations For Video Technology At IBC 2014

adobe_logoAdobe announced plans to significantly update Adobe Creative Cloud video desktop apps and Adobe Anywhere for video. These new capabilities, coming soon, build on Adobe’s industry-leading integration across video workflows enabling video professionals to create, collaborate and deliver high quality productions across multiple screens. Key updates include powerful new media and project management tools in Adobe Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows empowering video professionals to edit more efficiently.

Important new updates will also be added to Adobe Anywhere, which enables large virtual teams of talent to collaborate and efficiently shoot, log, edit, share and finish video productions together. Adobe also announced new capabilities to Adobe Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers (see separate release). Adobe is previewing these major updates at IBC 2014, Europe’s largest professional broadcast show held in Amsterdam. The company will demonstrate its new solutions at the RAI Convention (Hall 7, Stand 7.G27) Sept. 12-16 and online at www.adobe.com/go/video. Adobe professional video and broadcast tools will also be presented in more than 70 partner booths throughout the IBC exhibit.

Bill Roberts, senior director of professional video product management, Adobe, said, “As the video and broadcast industries continue to rapidly evolve, so too does Adobe’s video technology. With Creative Cloud, we have accelerated the rate at which we deliver the features our customers need to create compelling new experiences and transform the video industry with high-quality productions.”

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