The new alliance to take ADATA brand into new territories
Mumbai, India – January 21, 2014 – ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced its tie-up with neoteric infomatique ltd. as its national distributor. neoteric will now handle ADATA’s distribution of External HDDs, USB Flash Drives, SSDs, Memory Cards and Mobile accessories. The decision to appoint neoteric was taken keeping in mind ADATA’s comprehensive growth plan for 2014 and to tap newer market base, verticals and channel partners.
About the new development, Mr. Sudip De, Vice President, ADATA Technology India Pvt. Ltd. said, “neoteric is one the key distributors in India having a niche in providing value added services to its partners, and we are pleased to have them onboard as a national distributor for our varied range of products. With their extensive branch network, we are not only confident but sure that this tie-up will forge ahead new business dimensions for both of us. We look forward to a long lasting partnership.”
Commenting on the tie-up, Mr. Sunil Khetan–Deputy General Manager (DGM), neoteric infomatique ltd. said, “We are thrilled to join hands with ADATA as the National Distributor for its repertoire of innovative, superior-quality and high-performance memory products and solutions. Partnering with ADATA has definitely enhanced our portfolio. Through our extensive pan-India distribution network comprising 500+ cities and 10000+ channel partners’ base, we look forward to making this partnership a highly successful venture! ”
To create awareness about the tie-up amongst its channel partners, both the partners are planning with a slew of activities in the coming months.