ACER, the leading laptop and PC player in India, announces Anushka Sharma, Bollywood’s foremost actress as its brand ambassador. Anushka will feature in the upcoming campaigns – both offline and online for the brand and will endorse Acer’s gamut of revolutionary products ranging from laptops, desktops, ultrabooks and convertible laptops. The new campaign featuring Anushka Sharma will be broadcasted across mediums.
This announcement came soon after the company launched a range of ‘world firsts’ devices at IFA Berlin recently such as the Swift 7, Spin 7, Predator 21 X laptop and many more. The alliance will primarily foster the expansion of Acer’s innovative product range in various categories.
Announcing the association with Anushka Sharma, Mr. Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer India says, “We are delighted to announce one of the leading youth icon, Anushka Sharma as our Brand Ambassador. Anushka’s love for gadgets and her quest for pushing the limits to be the best, seamlessly fits the brand persona. We believe it will be a great association and would help us enhance the brand’s distinctiveness”.
Elaborating the association with the brand Anushka Sharma says, “Gadgets play an important role in our daily life and I’m extremely excited to represent a dynamic brand like Acer which is committed to providing it’s consumers an exciting experience with its innovative product range”.
Acer consistently endeavours to establish itself as the ‘Brand of Choice’ for consumers across Tier I, II & III cities. The company is also looking at expanding its retail presence, providing consumers the opportunity to experience an entire range of products along with brand expertise and assistance.