IT Voice interacted with Shubhamay Bishwas, who oversees business operations for Eastern India at AIRPRO, to understand the company’s product portfolio, market positioning, and growth strategy in India’s competitive networking space.
IT Voice- Could you tell us about AIRPRO’s products and the kind of business you operate?
Shubhamay Bishwas- AIRPRO is essentially a networking manufacturing company offering a wide range of solutions. Our portfolio includes Wi-Fi access points, gateways, controllers, load balancers, and switching solutions.
We cater to multiple sectors such as education, mining, healthcare, and public sector enterprises, delivering robust and scalable networking infrastructure tailored to their needs.
IT Voice- With intense competition in the networking market, what makes AIRPRO stand out?
Shubhamay Bishwas- While many products in the market may appear similar, our key differentiators are reliability, affordability, and long-term performance. We focus on providing high-quality networking solutions at competitive pricing, ensuring customers can build strong network infrastructure without frequent reinvestment.
Our products are designed to last, reducing the need for repeated upgrades and offering better value over time.
IT Voice- How do you ensure customer satisfaction and post-sales support?
Shubhamay Bishwas- Customer support is a critical aspect of our business. We provide advanced replacement services and efficient RMA processes to ensure minimal downtime.
Our backend support system is structured to resolve issues quickly and effectively, reinforcing customer trust and long-term relationships.
IT Voice- What initiatives do you have to support dealers and distributors?
Shubhamay Bishwas- We actively invest in partner enablement through regular training programs. We aim to conduct training sessions frequently across different distributor locations, where we educate partners about our products, deployment strategies, and successful use cases.
In addition, we offer incentives and benefits to motivate our channel partners, ensuring they grow alongside us and achieve their business goals.
IT Voice- Are there any new products or expansion plans in the pipeline?
Shubhamay Bishwas- Yes, we have recently introduced AV Line switches, focusing on audio-visual networking solutions. This is part of our strategy to expand into new industry segments.
While we already have strong traction in access points and switching solutions, we are now exploring opportunities to strengthen our presence in the AV networking domain as well.
IT Voice- How is AIRPRO adapting to new technologies like AI and IoT?
Shubhamay Bishwas- We closely monitor market demand while designing our products. Our approach is to align with emerging technologies such as AI and IoT, ensuring our solutions are future-ready.
By continuously adopting new innovations, we aim to meet evolving customer requirements and stay ahead in the technology curve.
IT Voice- How has your experience been at Convergence Expo?
Shubhamay Bishwas- The response has been very encouraging. We have received strong support and engagement from visitors. Going forward, we are keen to participate in similar events across different regions in India to expand our reach.
IT Voice- Any message you would like to share with the channel community?
Shubhamay Bishwas- The market has many players, but we encourage partners to experience AIRPRO products firsthand. We believe that once they see the quality and performance, they will recognize the value we bring and choose to grow with us.
