At Convergence Expo 2026, IT Voice interacted with Malini Das, Marketing Manager at Redington, to explore the company’s latest offerings, channel strategies, and vision for India’s evolving technology landscape.
Showcasing a Strong Cloud and Software Portfolio
IT Voice- What are you showcasing here at Convergence Expo?
Malini Das- At Convergence, we are highlighting our Software Solutions and Services Group. Redington positions itself as a technology orchestrator, connecting the entire technology ecosystem through strong channel partnerships.
We are presenting a comprehensive portfolio featuring global leaders such as Amazon Web Services (AWS), Google Cloud, and Microsoft, along with advanced solutions like Copilot+. Our focus is to deliver end-to-end technology solutions that empower businesses across industries.
Strengthening the Portfolio and Market Reach
IT Voice- Are there any new additions or expansion plans within your portfolio?
Malini Das- We currently operate across five key portfolios, with a focus on delivering trust, impact, and efficiency through our solutions and partner ecosystem.
Our strategy is to continuously onboard more brands and expand our reach through channel partners. A key priority is extending our footprint into Tier 2 and Tier 3 cities, ensuring that advanced technologies are accessible beyond metro markets.
Channel Partner Enablement at the Core
IT Voice- Are there any incentives or programs for channel partners?
Malini Das- Channel partners are central to our business. We actively support them through structured incentive programs and business enablement tools.
Our approach includes offering incentives, schemes, and resources that help partners achieve their business goals while aligning with Redington’s growth strategy. This collaborative model ensures mutual success and long-term relationships.
Expansion Focus for 2026
IT Voice: What expansion plans can we expect from Redington in 2026?
Malini Das- Our primary focus is on expanding into Tier 2 and Tier 3 regions across India, including states like Rajasthan, Uttar Pradesh, and Madhya Pradesh.
We are committed to enabling partners in these regions through training, certification programs, and continuous support. The goal is to empower them with the right tools and knowledge to drive technology adoption and business growth.
AI: Driving the Future of Technology in India
IT Voice- How do you see technology shaping the future of India?
Malini Das- AI, particularly Generative AI, is set to play a transformative role in the future. While adoption has begun, scaling AI across industries remains a key challenge.
At Redington, we aim to bridge this gap by educating businesses and partners about AI’s potential. AI not only enhances productivity and automates processes but also improves overall efficiency and decision-making.
By enabling organizations to integrate AI into their operations, we are helping them achieve better outcomes and long-term growth.
Conclusion
With a strong focus on AI-led innovation, channel partner empowerment, and expansion into emerging markets, Redington continues to strengthen its position as a leading technology distributor and orchestrator in India. Its commitment to enabling partners and driving digital transformation highlights a clear vision for the future.
