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Plus! is Singapore’s largest and most successful multi-partners loyalty programme. Started in 1998, the programme now reaches over 2 million individuals, touches 90% of households, comprises more than 140 merchants and is available at more than 1200 outlets across Singapore. With the new Plus! App, members can check their loyalty points (‘LinkPoints’) anytime and anywhere on their mobile devices. In addition, they can access an array of new products, including digital stamps and vouchers. Essentially, the app has opened up more rewards, deals and savings to its members.