ZEE Entertainment appoints Nitin Mittalas President –Technology & Data•Appointment is in line with the Company’s ZEE 4.0 approach•Company further strengthens its leadership team to drive digital transformationMumbai, 1stJune2021: Zee Entertainment Enterprises Ltd. (ZEE), a leading media & entertainment powerhouse, has announced the appointment of Mr. Nitin Mittal as President –Technology & Data. The Company has been taking strategic stepstosupport its digitalpivot, drive exponential growth acrossdigital platforms and fortify the broader transformation it has embarked on, in line with the ZEE 4.0 approach.Nitin will be responsible for leading the technology and data teams. He will lead strategic initiativesin Tech,Data, Artificial Intelligence (AI)& Machine Learning (ML)and Digital across the Company to support the ZEE 4.0 transformation. The transformation process aims at creatingadigitally adept,data first Company that will be a leader, in all formats of content consumption, both linear and digital, across India and keyinternational markets. Nitin will also lead the Engineering team and work closely with Amit Goenka, President –Digital Businesses & Platformsto enhance the customer experience across ZEE5and support the growth plans ofthe OTT Platformin India andacross the world.Speaking on the development and commenting on the overall strategic approach, Mr. Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said, “We have taken concerted efforts and reworked ourdigitalstrategyin order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight. I wish Nitin all the very best and welcome him to ZEE 4.0.”
Welcoming Nitin on–board, Mr. Amit Goenka, President –Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd.said,“The pace of technology–led innovationin the Media & Entertainment ecosystem is rapidly rising, and a strong blend of technology, data and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin Mittal to our leadership team to drive the digital transformation journey of ZEE 4.0 forward. Hisincredible wealth of experience and knowledge will surelybe valuable for us,as we continue to scaleacross markets and platforms.”Commenting on his new role, Mr. Nitin Mittal, President –Technology & Data, ZEE Entertainment Enterprises Ltd.said, “I am excited to be a part of ZEE as it charts a hyper scale growth trajectory by leveraging its strength in content and building advancedtechnology led entertainment platforms. My job at ZEEis to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future’s here,you won’t have the time.(Brockman 2003). I’m committed to helping our clients and various teams’professional dreams come true. As anorganizationweaimto create an environment that sparks innovation. I will do my best to support and implement the great ideas the teamscome up with.”With over 20 years of experience, Nitin has taken on various challenges in his previous stints working with National Payments Corporation of India (NPCI)to build the Unified Payments Interface (UPI)framework for the country and working with the Unique Identification Authority of India (UIDAI)on reframing the Aadhar platform to drive the exponential growth of itscoverage in India. Prior to joining ZEE, Nitin was the Founder CEO & Board Member for SOLV, a company focused on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India.With a strong expertise in delivering large scale data solutions, setting–up global shared service centres, incubating global practices for business model reboot using data analytics, Big Data technologies and new business architecture, Nitinhas builtand scaled digital business in Retail, Finance, E–commerce, FMCG, Healthcare, Insurance sectors and E–Governance.He has previouslybeen associated withStandard Chartered,IBM, TESCO, BNY Mellon, Wipro and the Future Group.
In this new role,Nitin Mittalwill add immense value in building ZEE as the largest and most profitable media & entertainment company in South Asia.As President –Technology & Data, Nitin will report to Mr. Punit Goenka, MD & CEO, ZEE. His appointment is with effect from 1stJune 2021