YuppTV Adds Star Plus And Life OK To Its Bouquet Of Premium Hindi Offerings

Channels now available in the UK, EU, Middle East, Malaysia and New Zealand on YuppTV platform

YuppTV, the world’s largest Over-The-Top (OTT) provider for South Asian content, has enabled two premium Hindi entertainment channels – Star Plus and Life OK – for its users in the UK, EU, Middle East, Malaysia and New Zealand. YuppTV’s latest move will delight its users in these regions, who will welcome the addition of the premium Hindi entertainment channels to YuppTV catalogue.

Speaking on the launch, Mr. Uday Reddy, CEO & Founder, YuppTV, said, “Both Star TV and Life OK are extremely popular within the country’s digital viewership for their differentiated entertainment content offerings. This move underlines YuppTV’s commitment to enable the most tailored entertainment content for our users, and offer expats a chance to catch their favourite shows anytime, anywhere.”

Mr. Gurjeev Singh Kapoor, President- Star International says “Star Network is very pleased to join hands with YuppTV to offer the best of our content to our loyal viewers anywhere anytime. We look forward to a productive partnership.”

A part of 21st Century Fox’s STAR India network, Star Plus and Life OK are Hindi language general entertainment television channels and have some of the most-watched primetime shows in the country on their roster. While Life OK airs popular programmes like Bahu Humaari Rajnikanth and Savdhaan India – India Fights Back, Star Plus has shows such as Ye Rishta Kya Kehlata Hai and Diya Aur Baati Hum which are widely viewed across India. YuppTV users can access these channels through www.yupptv.com, or through the YuppTV app on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones and tablets.