YouTube Apprises Terms of Service to Run Advertisements on Videos

YouTube’s latest Terms of Service mean it can release advertisements on channels that are not a part of the YouTube Partner Programme. YouTube has brought the latest change via an update to its Terms of Service that is primarily applicable in the United States but will apply in all regions by the end of 2021. As per the new terms, the platform won’t pay any revenue share to creators for running advertisements if they are not a part of the YouTube Partner Programme.

YouTube has added the latest section to its Terms of Service which is Right to Monetise to showcase that the company will start running advertisements on videos from channels that aren’t a part of the YouTube Partner Programme.

The Google-owned platform normally gives a portion of the revenue it earns via ads to the creators who are part of its Partner Programme. Although, with the latest rules, it won’t pay small creators whose channels are being used to serve advertisements. Developers need to have at least 4,000 public watch hours in the last 1 year and over 1,000 subscribers on their channels to become qualified for the Partner Programme. This fundamentally helps monetize videos, which is not the case for all non-eligible, minor creators.

Image from YouTube


Previous to the latest update, YouTube was running advertisements on videos from channels that don’t meet the standards for the Partner Programme just under special circumstances, like if the channel was formerly a member of the Programme or if it was monetized by a record label under a copyright claim. Content creators on YouTube are not content with the latest move. It is quite valid since the website is not giving any share of the revenues it would make from the advertisements it is releasing on small channels.

The company hasn’t given any details about the no. of creators being affected by the latest rules. Nevertheless, it did mention in its forum post that the alteration will primarily be applied “on a limited number of videos” and will be restricted to the creators in the United States. Ads will further run just on videos that meet YouTube’s ad-friendly rules and don’t comprise “inappropriate” language, violence, or adult content.

Aside from the monetization-focussed update, the company has updated the language of its terms of amassing user data. It added the word “faces” to the detail it does not permit to be gathered from its service. YouTube stated that it wanted to be clear about what can’t be placid in terms of user data with the latest update.