Xiaomi debuts in India with an exciting range of Mi smartphones

Partners exclusively with Flipkart for sale and delivery

Image_XiaomiXiaomi, one of the leading mobile Internet companies in China, today announced its foray into the Indian market with a range of flagship Mi smartphones and an exclusive partnership with e-commerce marketplace Flipkart for sale and delivery of these products across India. Xiaomi has also set up 35+ service centers, with dozens more to come, across India including two exclusive Mi service centers in Delhi and Bangalore to ensure a robust after-sale service and a hassle-free customer experience.

The first Mi smartphone that Xiaomi has launched in India is the Mi 3. Priced at INR 13,999/-, Mi 3 will go on sale on July 22. Pre-registration for Mi 3 is now open at www.flipkart.com/Mi. Only customers who register till July 21st mid-night will be eligible to purchase their Mi 3.

In addition, Xiaomi has announced it will also launch Redmi 1S and Redmi Note over the next few weeks. These Mi smartphones deliver high performance at even more affordable prices. The 4.7-inch Redmi 1S will retail at INR 6,999/-, while the 5.5-inch octa-core Redmi Note will go for INR 9,999/-.

Talking about their India foray, Mr. Bin Lin, Co-founder and President, Xiaomi, said, “We see India as a huge opportunity for us and are excited about bringing Mi products to this market. Just like in our other markets, we will strive to provide users with incredible value, and the best customer experience possible.”

Commenting on bringing their flagship device to India, Hugo Barra, Vice President, Xiaomi Global, added, “Mi 3 is the fastest Mi phone ever. We are very excited to offer one of the world’s most powerful smartphones in India at an incredibly affordable price point of INR 13,999/-. We hope Indian users will love MIUI, our super intuitive Android-based operating system.”

Talking about the company’s India operations, Manu Jain, India Operations Head, Xiaomi, said “We are looking to provide the best in class experience to our Mi fans in India. We are starting with 35+ service centres across top 20 cities, a hotline that operates 7 days a week, and a vibrant Mi India Facebook page. Our partner Flipkart, with its world-class technology and customer service, will be key to providing this experience.”

Commenting on this partnership, Flipkart co-founder & CEO Sachin Bansal, said, “This partnership is a natural progression of our promise to bring world-class products to our customers. We are a technology-focused company with innovation as part of our DNA – and this complements what Xiaomi stands for globally.”

Mi 3 is Xiaomi’s highest performing smartphone, consistently ranked at the top of industry benchmarks since its first launch. Its Android-based platform – MIUI – is a live operating system constantly improving with frequent software updates. MIUI is incredibly intuitive and user friendly while offering power users a high degree of customisation.

Mi 3 specifications:
· 5-inch Full HD 1080p IPS display enabling super crisp details and incredible viewing angles
· 2.3GHz Qualcomm Snapdragon 800AB processor for the best performance no matter how demanding your apps and games are
· 13-megapixel rear camera with dual-LED flash and industry-leading HDR functionality for amazing photos
· Supports high speed HSPA+ 3G connectivity up to 42Mbps
· Extra large 3050 mAh internal battery

Mi 3 order instructions:
Flipkart is the launch partner for Xiaomi in India. Mi fans can now buy Mi 3 through an easy 3-step process:
1. Login using his/her Flipkart account
2. Register for the sale on Mi Store on Flipkart (www.flipkart.com/Mi)
3. Buy a device on the day of sale (22nd July). Only customers who register before July 22 will be able to purchase their Mi 3 on the sale day

Filed in: News

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