“The plant, in Nimbahera, Chittorgarh, will increase the company’s capacity by 20% to further enhance their focus on the premium segment of the market”.
Wonder Cement, one of the country’s leading cement manufacturing companies, announced the launch of their newest facility, a third production line in Nimbahera, Chittorgarh District, Rajasthan. With this, the company’s production capacity stands at an impressive 11 MT/annum, built under a decade. The company embarked upon building the new unit in the wake of burgeoning domestic demand.
Started in 2010 as a part of the RK Group, a leading manufacturer of marble and granite for over 30 years, Wonder Cement has rapidly expanded their capacity and has embarked on a national branding campaign, “Ek Perfect Shuruat” (“A perfect start”), to establish itself as a superior cement brand across geographies.
The new production line is the company’s third in the country. Their first unit was set up in Nimbahera in 2012, providing an output of 3 MT/year, before adding a capacity of another 4 MT/year in 2015. The new additional facility in Nimbahera has been built to meet increasing domestic demand giving the company an impressive combined production capacity of 11 MT/year by the end of 2019; with the completion of its grinding unit in Badnawar, Madhya Pradesh.
The new plant, built just over a year with an investment of INR 1100 crores (making the overall investment across the three units close to INR 4100 cr), is strategically placed to bolster the company’s production from the state of Rajasthan, to meet the growing demand of the Northern states of the country. The company is also investing Rs. 800 crores for its grinding units in Badnawar, Madhya Pradesh & Jhajjar, Haryana.
The company’s focus is on the premium segment of the market, something made possible by its emphasis on technological superiority and stringent quality control. The state-of-the-art manufacturing units were established in technical collaboration with German companies Thyssen Krupp and Pfeiffer Ltd., the world leaders in cement technology.
“The expansion of our capacity in Rajasthan is part of an overall growth strategy and vision that we have set along with our parents, the R.K Group. The domestic cement demand is likely to grow by eight percent in FY 2019-20, which has pushed us to increase our capacity to more than double in a few years and even though it is a crowded market, a new company can stand out as long as quality is delivered.”, says Mr. Sanjay Joshi, Executive Director, Wonder Cement, at a press conference in Jaipur today. “We have ambitious goals of being one of India’s top cement manufacturers, and this latest plant is one more step in that direction. This increases our overall capacity to 11 million tonnes per annum, which places us well on track to meet the burgeoning demand in the premium segment of the market. We have further expansion plans across the country soon. Despite being a relatively young company in a competitive segment, the reception to our products has been outstanding, showing our emphasis on manufacturing, technology and quality control. Our initial plant in Rajasthan was operating at capacity and, realising that we still had potential to service the North markets, decided to expand. This will also help us expand our distribution and logistics cost-efficiently.”
A new, and perfect beginning
“Our ambition with Wonder Cement was to build a better place for the youth, their families and the nation at large. With govt. policies that stimulate demand in the infrastructure requirements across various sectors, especially affordable housing, rural road, and irrigation projects, our structures will not only serve the generations of tomorrow but will also carry our legacy as they stand the test of time. Since dreams and possibilities arise with every new beginning, Wonder Cement’s promise to our customers is Ek Perfect Shuruaat.”, said Mr. Vivek Patni, Director, Wonder Cement. “India is currently in a very exciting stage of growth and the next few years will see many dreams kicking off – those of new homes, businesses, schools and public infrastructure that will benefit millions. We want to be a part of people’s dreams and the country’s progress and dedicated to providing quality building material as a foundation.”
The company’s unit is environment–friendly and energy-efficient, state-of-the art technology in the form of a vertical roller mill, which is the most energy-efficient mode of grinding cement today. They have also set up checks to keep the emissions well below the regulated limits.
What’s more, the company is dedicated to giving back to the community, with a focus on education, health, infrastructure development, women empowerment, environment and rural engagement. “We are very proud of what we have done for the community. We have partnered with state governments to provide 40 lakhs of financial assistance to government schools, we have provided thousands with health check-ups, laid down toilet and drinking water amenities in villages, supported construction of local infrastructure, supported women skill training, laid down green belts, and much more. In 2015, we engaged with rural communities by holding a local cricket tournament, Saath7 Cricket Mahotsav, which was inaugurated by none other than India’s legendary World Cup-winning captain, Kapil Dev.”, said Mr.Patni. “To us, the only way to grow is sustainably. Only then are you doing justice to the community. This has been embedded in our DNA from the beginning. We truly want to live our new philosophy and believe that we can become a leading company only if we provide others the opportunity to have ‘Ek Perfect Shuruat’ as well – be it through education, training programs or entertainment.”
With the company going through an infrastructure boom, with public and private projects, smart cities and rural development, Wonder Cement is well placed to live its tagline and is on track to being one of the leading cement manufacturers in the country.