~Tie-up aims to formulate effective PR strategy for all start-ups under 91springboard~
Wizikey, a Tech PR start-up, today announced its partnership with 91springboard; India’s leading co-working space providers, to provide PR expertise to startups in the 91springboard community. With this initiative, over 7000 start-ups working out of 91springboard will get an opportunity to track, connect and measure their brand reach in media.
Commenting on the association, Aditi Bhargava, Wizikey Co-Founder and CEO, said, “In a digital world, Wizikey is a CEO’s tool for finding feet and to compare and analyse the industry effectively. Wizikey is a new frontier in PR, which not only helps quantify, but also helps an organisation in identifying and building relationships that matter. It is being adopted rapidly by high growth start-ups in their endeavour to maximise the potential of their offerings.”
With this partnership, all startups at 91springboard will gain access to Wizikey as a part of the startup kit. Wizikey will conduct workshops to advise 91springboard and its partner organisations across the country on developing a robust PR strategy, tailoring industry reports with keyword mapping and reputation analysis on a quarterly basis. 91springboard will onboard Wizikey as value partner and will extend support to Wizikey as a ‘coworking partner’ in all its events. In addition, it will also provide Wizikey with visibility on its website and help in reaching out to more potential clients.
Built on new age technologies, the platform enables users to track news in less than 5 seconds, compare and analyse with competition in less than 30 seconds and build an influencer lists in less than 30 minutes, on a curated database of 100+ news publications.
Pranay Gupta, 91Springboard Co-Founder, said, “For any organisation to flourish, having a robust PR mechanism is as important as having a good product. Recognizing the importance and the benefits of PR, we have partnered with Wizikey, which is one-of-its-kind PR & reputation analysis tool. With this tie-up, we are looking to leverage the data offered by Wizikey to develop an informed PR strategy for us and the start-ups associated with us.”
Wizikey founding team, the sister duo, includes IIT Kharagpur & ISB alum Aditi Bhargava, and SRCC & MICA alum Aakriti Bhargava, and is headquartered in Gurgaon. Wizikey already has over 450 registered users and 100 startups, reaping the benefits of the platform.
The platform has crawled a million news items and has collected information on more than 15000 influencers.