In an exclusive interview with IT Voice, Mr.Devendra kamtekar,CEO DIGISOL System, reveals his strategies for business in India.
Nisha Harshwal:- What is your vision?
Mr.Devendra kamtekar:-Our vision is to become India’s most admired Indian IT Networking brand.
Nisha Harshwal:- What are the marketing strategies the company uses?
Mr.Devendra kamtekar:-We have a 360 Degree approach to marketing broadly focussed on 3 Business’s focussing on Channel, Enterprise & Solution. We are utilizing both Offline and Online approach to build Brand Image, Thought Leadership & Mass Awareness. One of the innovative marketing programmes that we do is called Cash Karo. An App based cash back loyalty programme targeted to Electricians, Contractors & Sub Contractors realizing that channel passive business is moving towards this people. We are incentivizing them to suggest & use our products and redeem the cash incentives directly to their account.
Nisha Harshwal:- What are the challenges and opportunities you see?
Mr.Devendra kamtekar:-Some of the Challenges and Opportunities that we see are as follows
We see a huge opportunity in the Mid Market Enterprise Networking Space
We see a huge play with our “Make in India” approach in addressing Networking opportunities in large and critical Infrastructures such as Smart Cities, Metro Rail’s etc.
In the Channel space we are going Deeper & Wider in Tier 2 & 3 Cities
We foresee huge opportunities in emerging technology areas like Wi-Fi 6, IoT, FTTH etc.
Our biggest challenge would be to address the rapidly changing technology landscape
Nisha Harshwal:- What will be your key focused products line-up /verticals in the year 2020?
Mr.Devendra kamtekar:-Our key focus going forward will be as follows:
ConvergeX SCS Series: Our Enterprise Structure Cabling Solutions that will cater to PoE, Data Centre & New technologies like Wi-Fi 6 etc.
FTTH GPON: Our industry leading solution offering that will help address the Bandwidth hungry enterprises, Service Providers & End Consumers
Enterprise Active Networking Solutions: Catering to Smart Cities, Data Centre & Enterprise Customer Requirements e.g. Industrial Ethernet Switching, Wi-Fi, etc.
Nisha Harshwal:- What makes you different from your competition?
Mr.Devendra kamtekar:-We are proud to say that we have a legacy of 25 years in India and one of the leading Indian Networking Brand that are flag bearers of “Make in India” and the first one to do so . We have launched a couple of patented products under our newly launched ConvergeX series, our passion for innovation, PAN India presence with presence 27+ cities, 63+ service support centre helps us stand out. Our Brand stands for Quality & Trust
Nisha Harshwal:- What will be the company’s strategy as far as system integrators are concerned?
Mr.Devendra kamtekar:-As mentioned above, our strategy is to create opportunities for our partners in the Mid Market & Solution’s verticals. We aim to educate them about IT Networking trends, our products and future technologies like FTTH, Wi-Fi 6, 5G etc. by conducting various training programs. We launched a special Festive Scheme for the System Integrators where they can win foreign trips and Gift Vouchers on doing Digisol business. Going forward we will be continuing aligning SI programs with the sales strategy and work closely with SI partners, in order to acquire new customers, and drive sales.