Nisha Harshwal:-What are your business plans for 2019?
Mr. Mandar Joshi:-2018 has been an eventful year as SMARTLINK completed 25 year of success in the IT networking industry. We are thankful to all our channel partners & SI customers who have believed in us & shown confidence in products and services. 2019 is a crucial year for our business as we also focused on enterprise product range along with our SOHO range of products. Our focus for this year will revolve around empowering our channel community. Like every year, this year also we will undertake various initiatives to engage with our partners. We plan to come up with new offers and schemes every quarter to motivate the channel partners. Besides this, we are focusing on introducing best of enterprise solutions leverage the latest technologies for superior manageability, performance, and reliability.
Nisha Harshwal:-Please elaborate on the initiatives taken by ‘DIGISOL’ to address the existence of skill gap in the industry and deficit of networking professionals?
Mr. Mandar Joshi:-We have a major portion of our marketing funds for Trainings and Seminar which helps the Channel to understand the markets and be technically qualified for offering our solutions. We regularly do “Step UP” program across the country, which is a training program for System Integrators engineers. Apart Step Up we also have DCCI program (DIGISOL CERTIFIED CABLING INSTALLER TRAINING) for our Structured Cabling Solution. DIGISOL invests considerably in training and empowering our channel partners to build their own technical expertise as well as enhance the DIGISOL’s brand positioning and visibility in the industry. Sound market knowledge and in-depth understanding is helping us to emerge as a front runner in delivering end-to-end products to customers covering a broad spectrum in SOHOs and SMEs.
Nisha Harshwal:-What is your view on “Good Data for a Good Brand “strategy?
Mr. Mandar Joshi:-Yes, good and precise data is really very critical for any good campaign, we do have access to leading market reports, as we have subscribed couple of industry reports which helps us to strategize our marketing and business strategy.
Nisha Harshwal:-How your partners bringing Value to ‘DIGISOL’?
Mr. Mandar Joshi:-These days vendors and channel partners are working together and forming a stronger alliance, compared to past, where vendors and partners alike sold a product and then would go a year or longer without speaking to each other. With the changes happening in the market ecosystem, vendors have understood the importance of not just educating the partners about their product offerings but also building a relation which goes beyond partnership.
Nisha Harshwal:-How exactly do you differentiate yourself from your competition in term of channel?
Mr. Mandar Joshi:-We have always been a channel driven company and our endeavor is to always improvise on our channel policies and time and again we have been recognized by Channel community as one of the most channel friendly companies in India. We feel that profitability of the partners plays an important role in motivating them. Our solutions have the width; we have a wide range of products such as routers, switches, IP Surveillance and structured cabling solutions, etc, to meet the varying needs of the market segment we focus, whereas others are focusing on niche segments with limited products. Many solutions providers have limited range of products in their portfolios. Since our range is wide, our partners do not have to approach different vendors for different products and assemble them later. All these factors set us apart from the competition.