We are targeting youth like school and college student, young professionals and enterprise segment – Sandeep Popli Country Manager Go-Tech Digital

Sandeep Popli Country Manager Go-Tech Digital
Sandeep Popli Country Manager Go-Tech Digital

Q). what is your positioning statement with regards to the tablet market in India?

India is an open market and healthy competition is always welcomed. Since the market is growing and very small percentage of the total IT and mobile user is using tablets, we see lots of space for every player (New or Existing) who is committed to offer affordability and quality. More players mean more visibility of the product and that would drive consumer to buy the best value for money product.

We are well known “Brand” to segment which we cater. In due course of time we been able to well established our brand which is the choice of the youth because it is affordable for middle income group for best quality in the market. We do not see any threat with more or new players now or in near future.

Q). In your opinion how big is the market for tablets in India?

There is no doubt that India is moving at a brisk pace towards becoming the worldwide leader in the tablet market. A recent report by the International Data Corporation (IDC) suggests that India has shown a rapid progress in terms of tablet sales within a span of one year. It recorded a total shipment of 2.66 million tablets in 2012.

Q). What are your biggest priorities for the tablet market in India?

Innovation along with good quality and durability is the biggest priorities for us in India.

Q).  What is your growth strategy here? What are the engines of growth for Go-Tech in India?

The massive Indian market is changing fast. Internet access is mainstreaming among professionals, students and youth is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touch point’s mirror where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and imply the scale in our strategy.

We use all possible tool and engines which are cost effective for our product to approach our target audience.   These strategies help us in our growth and promote the brand and product in all ways.

Q). What kind of strategy have you planned to position Go-Tech product successfully in the market?

There are various activities at the ground level which we do on regular basis as the part of our strategy like:-

  • Canopy Activity – At key market and outlets
  • RWA Activity
  • School Activation
  • CSR Activities

And many more……

Q). What kind of market segments are you targeting for the tablets in India?

We are targeting youth like school and college student, young professionals and enterprise segment.

Q). which is the best performing region for your brand? What is your market share in each of the regions?

Our brand is doing well relatively in all regions especially West and North India.

Q). How do you look at the tablet space in India? What kind of trends is likely to firm their footing in this space in the coming months?

India is a huge potential market for Tablet PCs. Apart from a booming retail market, the Central and state governments have also identified the tablet PC as the technology platform for digital inclusiveness. This will continue to be a commodity market as this is price driven specially the android products. We have yet to see the enterprise utility of this segment and we may look unto windows for the same.

We might witness the trends for smaller screens and with SIM options. That will play a major role in up-coming tablet tend in India. We might also see have common characteristics of Smartphones and tablets in near future.

Q). Are there any plans by the Go-Tech to get in to expansion mode by entering in to any tie up or partnership?

Traditional IT Channel Partners are contributing a good numbers of sales but along with that the other mobile channel is doing very well. E-commerce has picked up in recent times and is accounting for more than 20% of total sales. We continue to strengthen this.

Recently we started catering to mobile segment of the channel in few markets and we tied up with Strong Super distributors in that region to goto this segment of the channel.  And we will grow this segment with new products and markets.