We are heavily focusing on developing the Consumer Lifestyle technology product vertical in India – Mr. Rajesh Goenka

In an exclusive interview with ITVoice, Mr. Rajesh Goenka, Director, Sales & Marketing, RP tech India, reveals his strategies for business in India.

Vikas Gupta:- What have been the growth drivers for RP tech India in the past couple of years?

Mr. Rajesh Goenka:- Robust distribution ecosystem, strong logistics, comprehensive product portfolio and highly talented and a dedicated team are the key pillars of our consistent 20+ per cent CARG YoY. Commenced business in 1989, RP tech India has consistently worked towards expansion and diversification of business while maintaining higher business standards. Today, we are acknowledged in the industry as the most trusted value-added distributor committed to be the ‘One Stop Shop’ for all technology needs of Indian consumers.

Vikas Gupta:- What are RP tech India’s focus areas in India in terms of the markets, industries and verticals that will help you maximize the potential?

Mr. Rajesh Goenka:- We are heavily focusing on developing the Consumer Lifestyle technology product vertical in India and have an added number of renowned consumer tech brands in our existing product portfolio. We are also betting big on the Gaming industry as the future growth of Components, Peripherals and Accessories business lies in this industry. As part of our vision for the next level of growth, we are now stepping into the world of Cloud Computing, Artificial Intelligence and Deep Learning in association with our elite vendor partners.

Vikas Gupta:- What is RP tech India roadmap for 2019-20?

Mr. Rajesh Goenka:- We will continue to expand our business reach and brand portfolio. We aim to touch upon 1000+ towns and cities by 2020.

Vikas Gupta:- Could you at least tell us what kind of companies has approached you till now?

Mr. Rajesh Goenka:- We are a technology distribution company and we work with almost all the consumer technology brands in India.

Vikas Gupta:- Currently, which product segments of RP tech India are doing well in the market and which you are focusing for the current quarter?

Mr. Rajesh Goenka:- All our business verticals are growing steadily YoY. However, PC and Accessories business is growing at a rapid pace. Storage vertical is on a surge. There is a little sluggish demand in the Components business, however, we believe as the Gaming industry boom, Components business will also pick up.

Vikas Gupta:- What are some of the points where RP tech India products score over the competing forces in India?

Mr. Rajesh Goenka:- Value-added service support and seamless availability are the key differentiators of RP tech India. Also the strong credit support, 360-degree marketing and 24X7 assistant to partners make us their preferred business ally.

Vikas Gupta:- What kind of strategy have you planned to position RP tech product successfully in the market?

Mr. Rajesh Goenka:- We give a lot of thrust on education/ training and brand awareness. We will continue to organize roadshows/ partners meet and innovative marketing campaigns in B, C and D Class cities to ensure appropriate product positioning in the market.

About Mr. Rajesh Goenka

Mr. Rajesh Goenka is responsible to formulate and drive the overall business operations and lead value-added programs at RP tech India. An Engineering and Management graduate, Mr. Goenka is a proven leader with a profound proficiency in building outstanding teams for execution of successful long-term business strategy.

A True Leader & Marketer in the ICT & Mobility business with over 20 years of industry experience, he is the catalyst for RP tech India’s consistent growth at 25% CAGR year over year. Prior starting his inning in RP tech India in 2001, Mr. Goenka had the successful stint in various MNCs including NVIDIA where he served as the Head of Marketing – India, Middle East & Africa.

One of the most popular IT Channel Chiefs in India, Mr. Goenka is the recipient of many coveted appreciations for his exemplary contribution to the growth of IT channel business from leading media publications. Mr. Goenka has been conferred one of the “Top 10 IT Channel Heads” in India by IT Nations. DQ Channels featured him among the ‘Top 16 Distributor Chiefs’ in 2016. He was also shortlisted among the BEST CMOs in the Indian ICT industry in 2017 by VAR India.

About RP tech India

Leading IT & Mobile brands have put their trust in RP tech India (a division of Rashi Peripherals), to penetrate into the vast Indian market for 30 years. Being one of the top 5 distributors in India, the company has partnered with over 9000+ partners, retailers, and customers in over 750 towns & cities. To cater to this vast customer base, RP tech India has branch & service operations in over 50 towns of India. The company has created a strong IT infrastructure and unique marketing platforms that have helped to put their partners on a pedestal. At 25% CAGR for the last 15 years, RP tech India is one of the fastest growing companies in India. Their vendor names include Audio-Technica, AMD, APC, ASUS, Belkin, Google Chromecast, Crucial by Micron, Dell, ECS, Fitbit, HP, Intel, Lenovo, Logitech, NVIDIA, Plantronics, PNY, SanDisk, Toshiba, TP-Link, Western Digital and many other world-renowned brands.