An exclusive interview with IT.Voice,Mr.Rajesh Doshi,founder and director of Zebronicsreveals his strategies for business in India .
Nisha Harshwal:-How has the gifting trends changed over the years tell us more?
Mr.Rajesh Doshi:-Earlier gifting was all about products, it’s only after technology became more and more accessible to the people, its is now a valuable option to many to gift something tech worthy that you know will be used everyday. Even a lot of corporate companies are opting to gift their employees tech-worthy gifts over a box of sweets. We’re witness the trend as we clock orders from the corporate company in terms of gifting. What makes tech gifting special is, the product is long lasting and serves the purpose of making the person feel a little extra special with a piece of technology in his hands.
Nisha Harshwal:-How has Zebronics turned into a gifting brand for corporates and personal gifting?
Mr.Rajesh Doshi:-Zebronics India Pvt. Ltd, India’s leading supplier of IT peripherals, Audio/Video and Surveillance products. Zebronics has an extensive range of products, which are great for personal and corporate gifting range, people look at gifting something out of the box and well within their budget. These products are affordable and comes with one year warranty, backed by 130+ service centers.
Nisha Harshwal:-What is the pricing range approximately?
Mr.Rajesh Doshi:-The pricing range varies depending on the product you’re looking at for gifting. Our earphones start at 300 and upwards ,Portable Bluetooth speakers start at anywhere around 600, our powerbanks are the bang for the buck at price range 500 and upwards. We have Fitness bands with heart rate sensor can cost you around Rs 3,999 whereas our multimedia speaker range starts at 700 and upwards.
Nisha Harshwal:-What products do you suggest are the best sellers in the gifting range?
Mr.Rajesh Doshi:-There are many products in the category, if you look at corporate gifting per say there are an array of options like headphones, portable speakers, power banks. While the personal gifting range is extensive from Selfie sticks, Bluetooth headphones, headsets, speakers, VR, Fitness Bands that fit well within the budget for the gifting range.
Nisha Harshwal:-How do you promote gifting range of product?
Mr.Rajesh Doshi:-We’ve promoted our gifting range via many expo’s, like this year, we’re planning to participate in Giftex and GiftExpo which are going to be held in Mumbai and New Delhi respectively. We have a dedicated page on the website for gifting. We do a lot of magazine ads specific to gifting options in channel, airline and bollywood magazines apart from this we’re also gifting partner in a lot of television shows school/ college events and more BTL activities like this. We have a corporate team catering to the clients diverse needs in terms of gifting.
Nisha Harshwal:-What new products are you going to introduce in future for gifting?
Mr.Rajesh Doshi:-We have just launched a new range of power banks and shall continue to bring out the best in the world of technology to the consumers. We are an ambitious brand we believe in goal setting and achieving. A lot of new products are planned in mobile accessories segment as well like cables, VR headsets and more.