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The company brings the top models showcased at CES 2016 Vegas.
With this move, company aims to take lead over popular brands like Sony, Samsung and LG in the competitive Ultra HD 4K segment.
The price range is Rs 20,000 for Play smart models to Rs 37,000 for the Iconium smart models.
In addition, the four Iconium smart 4K models are Netflix-enabled with an in-built app and a dedicated Netflix and YouTube button on the remote to offer compelling in-house entertainment.
Vu owes this growth to enhancing product quality and adding more features to its customer services such as WhatsApp-based service, Smart TV hotline, expert chat and more.
The entire range is exclusively available to customers on Flipkart.