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Sets up new sites & enhances reach in low network penetration slum areas in the city
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Introduces Vodafone Bonus Card 39 incorporating five pocket friendly options in one Super Recharge
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Welcomes new customers with one time offer – Bonus Card @ just INR 4
Vodafone India, Mumbai’s Number One telecom services 
provider serving over 8.5million* subscribers has taken a proactive step in ramping up its network in deeper pockets across the city. This is in line with its sustained efforts to enhance customer experience and facilitate superior connectivity.
Vodafone is setting up additional cell sites to facilitate enhanced connectivity to Mumbaikars residing in the innermost sections of the city, including traditionally difficult to access areas, because of logistical challenges like overcrowded and low rise structures. In recent months, Vodafone has been making significant investments in ramping up and modernizing its already robust network in Mumbai.
Aligning with the network enhancement, Vodafone has also introduced two attractive Recharge packs to embrace new customers as well as provide best in value pre-paid offers to existing customers. Offering a strong value proposition to the inhabitants in these areas, Vodafone is pushing a strong message of ‘Shaandaar offers, damdaar network’, which is backed by the initiative of enhanced network as well as strong price offerings.
Announcing the details of Vodafone’s network enhancement in Mumbai, Ishmeet Singh, Business Head – Mumbai, Vodafone India, said “Having the distinction of being Mumbai’s leading telecom services provider over the years, is a matter of pride for us at Vodafone India. As per World Bank estimates, 54 percent of Mumbai’s population lives in slum clusters. Reaching out to the aam aadmi and the workforce of Mumbai, we are enhancing our network in these areas which have been traditionally difficult to facilitate network because of logistical challenges like overcrowded and low-rise structures. Mumbai is a true amalgamation of people with different communications needs and usage patterns and we are well positioned to serve a wider audience base and diverse customer segments. We are happy that Vodafone now offers the best network at the best price, in Mumbai”.
Vodafone Super Recharge @MRP INR 39 facilitates a choice of five value options in a single Recharge. Under the Super Recharge option for INR 39, customers can pick the pack of their choice from 5 offerings viz.
• 110 local minutes for Vodafone to Vodafone calls,
• 65 minutes of STD
• Full talk time of INR 39
• 175MB 2G mobile internet
• 110MB 3G mobile internet.
Vodafone has also introduced a Bonus Card @ MRP INR 4, a one-time benefit for new Vodafone customers. Bonus Card 4 enables customers to enjoy V2V mobile calls@10p/min, Local & STD mobile calls at 30p/min, with a validity of 90 days.
