Vodafone BE SMART Mobile Internet Initiative for 3G adoption


Vodafone on Tuesday launched BE SMART, mobile internet initiative for its customers in Delhi and National Capital Region (NCR). ‘Be Smart’ initiative communicates the need for synergizing 3G technology with HSPA enabled handsets, for a faster, smarter and better mobile internet experience.

With the increasing advent of data, the customer has become far more sophisticated and is evolving at a fast pace. Recent market trends indicate a huge spurt in smartphone sales. However, there is still a tremendous scope for adoption of 3G on these smartphones.

3G is a huge game changer in today’s market. Overall data growth is 60% of the YOY growth with 3G growing at triple digit. There are about 50% of HSPA users who are still either on 2G or not using data. This initiative is focussed at tapping these non 3G users and drive high speed 3G adoption.

Elaborating on this unique initiative, Subrat Padhi, Business Head –Delhi, Vodafone India said, “Vodafone is a leading telecom service provider in Delhi & NCR with approximately 92 lakh customers. A visible spurt in the demand for Smartphones indicates a growing need for high speed connectivity. Basis our insights, we feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience. Our new ‘BE SMART’ Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. The idea is to communicate to our consumers that smartphones are incomplete without Vodafone 3G and to enable the users to get maximum out of their handset by associating with 3G”.

This ‘BE SMART’ initiative is in line with Vodafone’s overall strategy to democratise data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new ‘BE SMART’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, live stock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.

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