ITVoice News :Videocon has played smart move by launching the 4K ultra high definition (UHD) smart television during festival season.
CM Singh, COO of Videocon said, “This 4K UHD is the most advanced television in the country. We are expecting to make sales of 5,000 units by the end of Diwali. This product will definitely help us to be a leader in television market. The television will be made available in selected cites in phase 1. We have set a target to ship the roll out distribution of this project in top 100 cities by Diwali”.
Videocon is manufacturing this 4K UHD LED at its Aurangabad plant. It will be available on rolling chain process in the market. Mumbai, Thane and Pune markets will get this television first of all, then it will be made available in Delhi, Hyderabad and Chennai.
Company holds flat panel display (FDP) market share of 16 per cent as of now. The company is expecting to grow its market share to 20 per cent with this new 4K UHD LED Smart TVs. The television features 8.3 MP camera, 3D gaming, face detection and smartphone integration.
Company has launched five models of 4K UHD LED Smart TVs. The televisions have different screen size between 100-cm (40-inch) and 201.5-cm (85-inch). The range starts from Rs 91,000
Anirudh Dhoot, director of Videocon said, “We are aiming to gain over 50% growth in TV sales of the company as compared to last year’s sales. The 4K UHD is the new future of televisions. We have large plans to expand company’s sales in television segment in future.” Users can share media using Home Cloud technology using the phone via WiFi, and use wireless display to stream videos from HDTV and mobile device.