VantageCircle.com, an exclusive online privilege platform for corporate employees, has raised INR 12 million from Angel investors. These funds will enable the company to further expand its reach and offer its clients more innovative solutions.
Vantage Circle is an online platform that currently offers corporates like Infosys, Wipro, HCL, Novartis and GE, hand-picked shopping privileges from over 950 national and international brands.
“Vantage Circle has revolutionized the employee benefits system in India and is creating a win-win-win situation for the employees, the Corporates and the brands, while simultaneously enhancing its own sustainable business model,” said start-up investor, Raghu Bathina.
As India’s leading corporate employee privilege platform, Vantage Circle has the potential to tap a fast growing working demographic. With its recommendation technology backed by high scale infrastructure, it aims at being the one-stop shop for employee privilege benefits.
“Wipro Advantage (powered by Vantage Circle) was launched last year to provide exclusive privileges to our employees pan India. The feedback has been very positive and we feel it is an amazing value proposition for our employees.” said Samir Gadgil, Global Head – Compensation and Benefits, Wipro.
“We extremely excited about some of the new innovations we have forth coming which will significantly add value to our consumers and partners. Our soon to be launched mobile application for example, will allow the employees and their families to have these privileges on-the-go,” says Partha Neog CEO, Vantage Circle.
“Brands are also excited to be on board as they reach their target customer with pin-point accuracy,” added Partha.
“Vantage Circle is a fantastic platform to reach out to working professionals and to drive brand recall amongst what is typically the most digitally savvy audience. Brands can reach out to people who otherwise are not easily accessible while they are at work. This is the primary reason we have been working with Vantage Circle for many of our brand campaigns on a regular basis.” said Akshay Appu, Head of Planning, Network Play.
Vantage Circle experiences a high click through rate of 8-10% and an extremely high mail open rate of 30%. The company recently launched ‘Brand Dashboard’ that helps brands track campaign performance with detailed consumer demographic information.
