In a bid to spark fresh interest in the company’s Web products and revive its disappointing revenue, Yahoo Inc has announced that very soon users will not be able to access various Yahoo services, including Fantasy Sports and photo-sharing site Flickr via there Facebook or Google IDs. In the days to come, users will be required to register for a unique Yahoo ID to use their services, signing-in with their Facebook or Google credentials will not do!
The move marks a gradual change in Yahoo’s long-term strategy to win back market revenue and is intended to offer users a highly customised experience. “Yahoo is continually working on improving the user experience. The new process will allow us to offer the best personalised experience to everyone”. Yahoo said in a statement. It must be noted that the new strategy is a complete reversal of what Yahoo adopted in 2010 and 2011 under the then CEO Carol Bartz. In current CEO, Marissa Mayer, the company has witnessed a slew of changes since 2012, primarily rolling out newer versions of key products such as Yahoo Mail and Yahoo Finance.
One of the first Yahoo services to require a fresh sign-in process is Yahoo Sports Tourney Pick’Em. The same is directed towards the NCAA college basketball tournament which begins later during March. Gradually, the sign-in buttons for Facebook and Google will be removed in the days to come, however, we are not sure of a definite time frame.
Source: EFY Times