Union Minister J P Nadda Launches IT-Enabled Tool To Help Quit Tobacco


  • The Centre today launched four IT-based health care initiatives.

  • They include an audio-based mobile service which will deliver weekly messages to families over various issues.

  •  A dedicated helpline for TB patients has also been launched.

The Centre today launched four IT-based health care Naddainitiatives including an audio-based mobile service which will deliver weekly messages to families about pregnancy and child birth, an IT-enabled tool to help quit tobacco, and a dedicated helpline for TB patients.

Speaking at the launch of the AIIMS OPD Transformation Project, which aims at using Information Technology to ease access to services at AIIMS, Union health minister J P Nadda said the audio mobile services would benefit two crore pregnant women and an equal number of infants.

Announcing the first of the four initiatives ‘Kilkari’ to mark the birth anniversary of Madam Mohan Malaviya and birthday of Atal Bihari Vajpayee, Nadda said it is an audio-based mobile service that delivers weekly audio messages and is being supported by Tata Consultancy Services as part of its CSR initiative.

“Each pregnant woman and infant’s mother, registered in the Mother and Child Tracking System (MCTS), a web-enabled name-based system to monitor and ensure delivery of full spectrum of services to all pregnant women and children, would receive weekly voice messages relevant to the stage of pregnancy or age of the infant.

“The 72 messages would reach the targeted beneficiaries from the 4th month of pregnancy until the child is one year old. On an average, the duration of each message is two minutes. Such messages will empower and educate women and parents to help create a better environment in maternal and child health,” Nadda said.

He said the service will be provided free of cost to the beneficiaries and in the first phase of implementation, such messages would be sent to the pregnant women and infants’ mothers in Jharkhand, Odisha, Uttar Pradesh, Uttarakhand, Madhya Pradesh and Rajasthan.

He said the messages are being developed in Hindi, Odiya and English in the first phase. It will be later expanded to other languages.

Nadda said the other initiative, ‘M-Cessation’, will be an IT-enabled tool to help tobacco users to quit tobacco. Stating that it is built on a helpline concept, Nadda said it will register beneficiaries on the basis of a missed call and counselling would be done through a two-way SMS process.

The Union health minister also said a new mobile-based application ‘Mobile Academy’ has been developed through which about 90,00,000 Accredited Social Health Activists (ASHAs) will be imparted training.

Nadda, along with Union minister Piyush Goyal, inaugurated the new IT-enabled OPD registry block at AIIMS.


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