UC Browser, the leading mobile browser in India, witnessed a jump of over 50% unique visitors during the recently concluded IPL 2018. Having transformed itself into a leading content distribution platform, UC Browser provided cricket fans with over 2.5 lakh articles, to meet the increased demand for specialized content from users.
The total page views saw a jump of 24% this cricket season and the users spent 10% more time catching up on cricket news versus last year, according to UC Trends, a soon to be launched trend index platform from UCWeb, a business within Alibaba Digital Media and Entertainment Group.
Further consolidates its position as a leading content distribution platform
“UC Browser not only empowers its users with access to a mix of regular and niche content on our platform but also the content partners who can gain followers and increase readership of their content,” said Damon Xi, General Manager – India & Indonesia, UCWeb, Alibaba Digital Media and Entertainment Group.
“We are happy to be working with over 9000 content partners on our platform during this cricket season and look forward to embracing more partners to join the platform and deliver valuable content to our users,” he further added.
UC Trends, a platform for mobile content trends and insights, will soon be launched to empower content creators to better understand users’ demand and leverage insights into content consumption trends.
Insights into the content consumption trends for IPL 2018
According to the recent trend report from UC Trends, this year’s edition of IPL saw over 7,000 publishers in Hindi and over 2,400 publishers in English analyzing the cricket season from unique and interesting angles for the readers.
UC We-Media contributor Mysterious World’s ‘ChrisGayle out of IPL, won’t play matches anymore’ got over 5.3 lakh views followed by unique news pieces from Cric Claver Cricket, Sports 360 and News Bomb. Articles from Focus Cricket and Apna Cricket got maximum comments whereas articles from Dainik Bhaskar and Khel Wala ranked high in the Sharing Index.
Southern cities of Chennai, Bangalore and Hyderabad contributed most to the cricket frenzy, lending maximum eyeballs to IPL. Chennai Super Kings & Sunrisers Hyderabad were the most popular keywords, followed by MS Dhoni and Mumbai Indians. Chennai Super Kings held on to the top spot in all popular keywords throughout IPL, with almost 8,600 articles mentioning the team.
With increasing demand for online content consumption, UC Browser has transformed itself from being the largest mobile browser to a leading content distribution platform in India by integrating with news feeds from UC News. It is now an ideal platform for accessing different kinds of content and the first choice option for mobile browsing. UC Trends, a mobile trends platform by UCWeb, is dedicated to providing a one-stop platform for mobile content trends and insights.