Truecaller today announced that the company has reached the 100 million daily active users (DAUs) milestone in India. Moving beyond just a ‘Caller ID and Spam blocking app’, Truecaller has emerged as one of the most preferred applications and a one-stop communication app for its users offering a variety of services including messaging and payments. With this achievement, Truecaller now has 130 million daily active users globally, and over 500,000 premium subscribers.
In addition to this, Truecaller also announced that every tenth active user in India has linked their bank account to Truecaller Pay, and 60% of all the people who are coming onboard on Truecaller Pay happen to be experiencing UPI for the first time.
Sharing his thoughts on the occasion, Alan Mamedi, CEO & Co-founder, Truecaller, said, “India is one of our focus markets and we are very pleased to have hit this landmark. We feel extremely privileged to know that there are 100 million people in India who trust our brand and use our services daily.”
Mamedi also added, “There are limited mobile-only services that have an impact on a large scale of users every day, and we are very proud to be a part of this exclusive group. We will continue to expand in the Indian market and integrate more services to create a robust unified communication platform that simplifies the lives of our users.”
With the boom of smartphones over recent times in the country, they have become the primary gateway to access the internet for millions of people. Truecaller with its integrated services like Caller ID, SMS, Instant Messaging, Flash Messages, Video Calling, and Truecaller Payments, goes synonymously with smartphones as more users are relying on the platform on a daily basis. Additionally, Truecaller has evolved to become more than just an app on the user’s phone, it has helped in bridging the digital divide between the urban and growing semi-urban/rural markets in India. Further, enabled and empowered users and businesses by making communication more safe and efficient.