Trend Micro aggressively looked at gaining strong foothold in the consumer segment beginning from January, 2012 in India. Being a channel oriented company; Trend Micro along with its regular schemes and offers has materialized an Incentive tour to Bangkok for selective channel partners.
In August, 2012, Trend Micro had introduced a new scheme for its resellers and dealers. The scheme proposed that Dealers/Resellers on their purchase of Trend Micro Products worth specific amount or exceeding will get a chance to win a free trip to Bangkok. The scheme was valid up to specified revenue with a minimum purchase of TMS product mix.
“Our new initiative of offering a visit to Bangkok received remarkable response from our channel partners. We have now reached with its TITANIUM Brand to more than 200 cities with 5000+ active channel partner base within one year of its focused consumer approach. Out of these, approximately 400 channel partners have been short listed for this Incentive tour. This scheme was an initiative to further promote and empower our partners and simultaneously offer the best of value added services,” said Rajat Sahu, PMM – Consumer, India & SAARC – Trend Micro. “Along with offering the best of schemes to our resellers and dealers, we are also trying to keep pace with protecting the digital life and enhance and further establish the base for Titanium Security Suite. It effectively protects against all threats and lives up to be an all-in-one security suite,” he added.
Trend Micro wants to ensure profitability of the partners and assist them in achieving this by selling world-class product. Channel schemes created by Trend Micro help our partners to make money and constantly design separate schemes for tier-1, -2 and -3 partners. Trend Micro aims to be extremely friendly and profitable to the channels. From the product perspective, Titanium gives good value proposition to the channels.
Titanium Security Suite is an all-in-one security solution which automatically stops threats before they reach users’ computer. It uses less than half the disk space and memory of competing security products. It efficiently monitors and limits kid’s online activity and access to inappropriate content. All the critical information like credit card numbers and passwords are kept private and protects you from dangerous links posted on sites like Facebook and Twitter. Titanium security can be extended to smartphones and tablets including AndroidTM devices.
