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Trade Association of Information Technology (TAIT) hosts members of Federation of All India Information Technology Associations (FAIITA) as part of a nationwide collaboration initiative

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audience, Mr Chaube said, “We are honoured to host our guest delegates as part of FAIITA for our TAIT Knowledge Series session. It offers us a great opportunity to not just network but to also share our experiences and business challenges and work towards a common solution. Today, collaboration has become extremely important for the success of businesses, especially small and medium enterprises. We at TAIT always strive to offer our members the best of knowledge and business networking opportunities and today, with the theme of ‘Business Beyond Boundaries’, we aim at extending our hand of collaborative growth and mutual support to our Members and friends from across the country. We look forward to
many such events in the future.”
Adding to this conversation, lead event sponsor for the evening, Mr. Sukhpreet Singh Sahni, Regional Sales Manager – Retail, Dell International Services India Pvt. Ltd. said, “We, as a brand, have been working closely with the IT traders and SI community and we look upon them as partners who are key to our business. I am honoured to be present here as it allows us an opportunity to understand the wider picture, get insights into the larger industry developments, to interact with the community at one on one level and to understand their challenges, and get our strategies aligned to what is expected. We look upon our channel partners as long-term contributors to our growth plans and thus our approach is to create a profitable business model for them to survive and grow. In terms of the online vs offline strategy, currently 70% of our retail business comes from the offline distributors and retailers and the remaining 30% is contributed by online. Even then, to ensure our channel partners can enjoy fair business opportunities, our omnichannel strategies ensure the SKU’s and the product specification for offline and online are well segregated, thus ensuring our retail outlets have an exclusive space to do business.”