The event was held in 7 cities and attracted over 500+ partners within a span of 18 days across India
TP-LINK, a global provider of networking products for consumer and SMBs, recently conducted 7 city event Interface for their valued partners. The key objectives of this event were to help partners gain insight about TP-LINK SOHO, SMB and ISP segment products, address various challenges they face and maximize business opportunities.
With channel engagement at the core of TP-LINK’s business strategy Interface 2016 event successfully reached out SIs, channel partners in over 7 cities in phase one. This event provided a platform for partners to share their ideas, discuss strategies and explore new growth opportunities with TP-LINK. Demo sessions for products in Switches, Auranet and Pharos series given to partners, helped them understand how well TP-LINK products are designed to meet different market requirements and future businesses. These hands on products, Feet on Street model roadshow approach to intensify channel engagement & educate them were well appreciated by partners. During this event, TP-LINK unveiled its channel strategies and SMB schemes planned for partners in Indian market.
“Events like Interface are part of our initiative to be aligned with partner community and assist them on redefining their business models and draw target segments to explore more business opportunities. This program represents one of the top strategic initiatives for TP-LINK, we have made significant investments to ensure our relationship with partners, resellers & SIs are strengthened. At the same time, we are overwhelmed by the interest shown by our partners for this event; this will help us collectively grow our business and create profitability through shared learning and best practices.” said Sanjay Sehgal, V.P. SMB at TP-LINK India.
TP-LINK SMB products are well accepted and appreciated by B2B customers across the globe. Our products include switches, professional routers, ceiling mount access points, outdoor access points, desktop access points, antennas, IP cameras and print servers. SIs and partners who attended the event have shown acceptance to our range of products, with the extension of our reach to regional ISPs, we are sure that soon we will be having business coming from them. With our products, you benefit ongoing innovation and dedication to stay one-step ahead in the world of wireless technology. TP-LINK solutions will help SMBs, Hotels, BFSIs and Educational institutions to build a network which is affordable, flexible, high performance, reliable and highly secure.