In a conversation with ITVoice Team, companies in UPS industry shared their strategies to strengthen their market position in India;
Eaton : Shailendra Shukla, Director, Sales, Power Quality, Electrical Sector – India,
IT Voice:-Product Line up for the upcoming year?
Shailendra Shukla:-As a power management company, Eaton views innovation as a business necessity in meeting the needs of our customers and in addressing the world’s growing energy requirements. Eaton is continuously innovating and bringing products and solutions keeping in view the changing landscape of IT without losing focus on Energy saving. For the current year we have lined up solutions for Edge Computing, Hyper scale Datacenters, Datacenters, IT Load, Test labs, Medical application and solutions for IOT enabled devices.
These solutions range from rack mountable single phase UPS to large Modular three phase UPS to high efficiency 1MW UPS meant for large Datacenters and IT Facilities. We will be further strengthening our Li-ion batteries portfolio. We also have lined up comprehensive range of Rack PDU’s and ATS apart from our software solutions which would help for managing, monitoring and controlling the devices in the network. One will also get to experience our state of the art Energy Storage Solutions.
IT Voice:-USP of the products and current business opportunity in the Indian market?
Shailendra Shukla:-Eaton is deeply committed to India. We are consistently investing in expanding our manufacturing, engineering and services footprint in the country; thus leveraging the diverse opportunities that the country offers.
Eaton Solutions are designed keeping in mind of safety, energy saving, optimum utilization & scalability, software monitoring, ease of use, footprint etc. Some of the key differentiators we have in our UPS solutions include:
Energy Advantage Architecture (EAA)
Variable Module Management System (VMMS) to enhance efficiency in double conversion mode
Energy Saver Systems (ESS) for improved efficiency up to 99%
Advanced Battery Management System to enhance battery performance and life
Easy Capacity Test
Flexible charger capacity for single phase UPS
The business opportunity in India continues to grow and we will also see higher contribution coming in from Tier-2 and Tier-3 cities.
IT Voice:-Which all kind of innovation customer can expect from Eaton in the near future?
Shailendra Shukla:- At Eaton, innovation is fundamental to our strategies for global growth and we continuously thrive to improve the quality of life and environment through the use of our power management technologies and services. As highlighted earlier, Eaton Solutions are designed keeping in mind of safety, energy saving, optimum utilization & scalability, software monitoring, ease of use, footprint etc. We firmly believe that customers should derive value and return on investment on the solutions deployed and these too remain important aspect of all our innovations.
IT Voice:-What is the company’s current turn over and target for this year?
Shailendra Shukla:- Eaton Power Quality commands significant market share and is amongst the top players in the country. We have been growing at a good pace and beating the market growth rate from last many years. This year too, we are positive about the growth in our market.
IT Voice:-What is the Current Market share? How are you planning to enhance the market share
Shailendra Shukla:- As highlighted earlier Eaton Power Quality commands significant market share and is amongst the top players in the country. It is our continuous endeavour to create a differentiator for ourselves through our innovative, energy efficient solutions and service excellence. We would continue to deliver improved market shares through these differentiators and also focus on aligning to the trends like Edge Computing, IOT, Digitization Programs, Cloud etc.
IT Voice:-Take on the competition in India
Shailendra Shukla:- The industry is moving through an interesting phase where rapid shift is visible in areas of efficiency, scalability, battery technologies, safety needs, software solutions and alignment to IOT devices. Most of the major players are playing their part in this evolving shift. We are also noticing consolidation of market and relevant gains by players who have long term vision and longer commitment in the country.
IT Voice:-Target Markets?
Shailendra Shukla:- While UPS finds usage in applications like IT, Datacenter, Medical Equipment’s, Machineries , Process manufacturing there are certain segments which are poised to grow faster than others. Some of these segments would remain in the focus and includes but not limited to are Datacenters & Telecom, ITeS & BFSI, Government Digitization Program, Healthcare & Education Institutes, Manufacturing & Services etc.