In an exclusive interview with ITVoice, Mr. NACHEEKET NILEKAR Director – Sales at Cadyce, reveals his strategies forbusiness in India..
Vikas Gupta:- What is your strength in wireless and networking business?
Mr. Nachiket:- Our main strengths are rigorous research, design, innovation, testing and state of the art manufacturing. We have an wide range of DSL,ADSL,3G/4G Wireless routers with latest wireless technology like, Wireless N, Wireless AC etc. Other than this we have complete solution for networking i.e. Active and passive products. In Active products we have Managed and unmanaged Switches, PoE solutions, wireless routers, KVM Switches, Fiber solutions etc and in passive networking we have Cat6 cables box, patch panels and othe networking accessories.
Mr. Nachiket:- We follow traditional distribution network (Distributors & Retailers) as well as we are keenly focusing on e-commerce portals. We have product availability in all the LFRs and Apple premium stores. We have our dedicated corporate team to handle big corporate and joint ventures with our corporate partners.Vikas Gupta:-What kind of distribution network you are planning?
Vikas Gupta:- What are some of the points where Cadyce products score over the competing forces in India as well as globally?
Mr. Nachiket:- Cadyce is and Apple MFi certified manufacturer for Apple Accessories, which is made for iPod, iPhone & iPad. Our USB accessories has true cross platform support, our USB accessories can be work with different operating systems like windows /Mac/ Linux etc. Our internet security cameras are updated with technological aspects. Our pre-sales and post-sales technical support is of high quality. World class logistics proves us trusted brand in distribution channel.
Vikas Gupta:- Do you have plans to enter the e-commerce business for your products?
Mr. Nachiket:- Today’s world is of online selling and purchasing, so our plan is to be available for 24*7 through online portals. We already have own e-commerce portal and our products are already available on the entire e-commerce portals in India like Amazon, Snapdeal, Flipkart etc.
Vikas Gupta:- How big is the accessories market in India? How Cadyce is positioned in Indian market?
Mr. Nachiket:- Accessories are divided into two parts i.e. Mobile Accessories and Computer Accessories. Today, the market value of mobile accessories is aprox Rs.6000crores and computer accessories market is roughly around Rs.4400crores. Both markets are booming in current scenario and growing rapidly with increase in the use of Mobiles, Laptops and Computers. Now, we have reached to almost pan India market especially metro & semi metros cities. We have an almost 20-25% market share in notebook accessories and 40%-45% market share in Apple Accessories.
Vikas Gupta:- As a growing market, how would you appraise the Wireless and networking market in India?
Mr. Nachiket:-With the increase in the use of technology gadget, India is emerging market for accessories. Now, a day’s customer is looking for trusted and quality brands in Wireless and Networking market. Also India has developed as Information Technology hub in the world. This leads to huge demand within the sector. To overcome this demand we have made various products which can suite customer’s requirements.
Vikas Gupta:- How has the advancement been for the Cadyce range of networking products?
Mr. Nachiket:- Our products are well designed, tested with all parameters and high quality. we have all the certification like CE, FCC, RPHS and UL.
Vikas Gupta:- Are you planning any more products for Indian market?
Mr. Nachiket:- We are planning to launch below Apple MFi Certified products in Indian market-
1) Dual car charger with lightning cable
2) Cadmium GOLD USB sync cable lightning.
3) Cadmium SILVER USB sync cable lightning.
4) Cadmium SILVER USB sync lightning & Micro USB 2 in 1 cable.