TO THE NEW rated as a LEADER in the Zinnov Zones for ER&D Services 2021 Ratings for the third year in a row

TO THE NEW Pvt Ltd, a leading digital technology company, has held onto its position in the “Leadership Zone” under the Small & Medium Service Providers, Consumer Software, and Enterprise Software verticals in the annual Zinnov Zones for ER&D Services 2021 ratings. This is TO THE NEW’s 4th consecutive year of being featured in the Zinnov Zones ratings.

The company also peaked in the “Execution Zone” of the Zinnov Zones for ER&D Services – OTT segment. This is a testament to TO THE NEW’s recent growth in the OTT sector. The company has partnered with service providers like VSN and Evergent for media workflow automation as well as to drive CRM and higher monetization respectively.

In addition, TO THE NEW’s in-house framework VideoReady is helping its customers with faster GTM, lower cost of ownership, along with the flexibility to build and maintain OTT platforms.

TO THE NEW also showed improved ratings in two additional ER&D segments – Overall Services and Digital Engineering Services – in the 2021 Ratings.

The annual Zinnov Zones for ER&D Services study witnessed participation from over 50 Global ER&D Service Providers across 25 verticals and micro-verticals, who were assessed on 30+ parameters to evaluate their ER&D services prowess and capabilities through a holistic 360-degree assessment.

“We are honored to be continually acknowledged as a Leader by Zinnov as part of the 2021 ER&D Ratings, one of the highest standards in technology service provider benchmarking. TO THE NEW has maintained excellent growth in the face of the pandemic, and we’re certain that our constant innovation and growing client base will solidify our position as market leaders,” said Deepak Mittal, Co-founder & CEO, TO THE NEW.

Sidhant Rastogi, Managing Partner, Zinnov, said, “TO THE NEW has been helping customers in their digital transformation journeys, by successfully designing, building, and running digital platforms and products for them. The firm has been able to sustain high growth momentum, offering services such as Digital Application Development, OTT, Cloud and DevOps, Data and Analytics, enabling its enterprise customers to effectively accelerate digital outcomes. The firm’s diverse portfolio of customers across industries and its technology stack including AI/ML and Data Science capabilities have helped it transition into a leader in Zinnov’s 2021 ER&D Zones assessment, in the Small & Medium Service Providers category.”

Zinnov Zones is an annual rating published by Zinnov which assesses Global Service Providers based on their competencies, capabilities, and market success. Since 2009, Zinnov Zones (previously known as GSPR – Global Service Provider Ratings) has become one of the most trusted reports globally, for both enterprises and Service Providers to better understand the vendor ecosystem across multiple domains such as Digital Transformation, ER&D Services, IOT, HIA, and Media and Entertainment. This is the 13th consecutive year that Zinnov has assessed Service Providers for their ER&D capabilities.

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