VantageCircle.com, the largest Indian corporate privilege programme for employee shopping benefits, is the new name for its earlier avatar thedealspoint.com. The new platform expansion will provide brands powerful new ways to engage with VantageCircle users through its recently launched website www.vantagecircle.com.
It unveiled its new brand identity, and adopted “Privileged. Always.” as its purpose statement. A 2011 startup, by successful professionals already has top Indian corporate among its clients. It is the largest employee privilege programme in India with more than 300,000 corporate employees onboard.
This homegrown venture runs exclusive privilege programmes for top Indian corporates and global MNCs across India. Some of the top corporates that have already joined hands for extending privileges to their employees are HCL, Infosys, WIPRO, Aricent, GE, Mu Sigma, Capgemini, Ericsson, Bausch & Lomb, Novell among others. This is a platform where employees of these companies can come and avail their privileges by brands such as Samsung, Tata Motors, redBus.in, cleartrip.com, Tata Sky, Carat Lane, Toyota, Croma, Mahindra First Choice, Apollo Pharmacy and many more.
Speaking on the occasion, Partha Neog, CEO of VantageCircle said, “At VantageCircle, we want our users to benefit from the privileges extended to them by brands they value in the way that’s most relevant to them. As for the marketers the magnitude of engagement with influential, high spending corporate audiences is remarkably higher on this platform. As a service provider, we always want to provide a win-win situation for everyone. Indian marketers can leverage a better return on investments through this improved version for better engagement with a targeted user base.”
The Vantagecircle is currently providing 330+ handpicked privileges to an audience of more than 300,000 employees from some of the top corporate in India. Speaking about the growth potential of vantagecircle, Neog added, “We are confident about our business model and believe in its potential to grow. We have grown from 100,000 users to 300,000 users in just one year. This is one platform where the brands will have direct access to an assured consumer set with disposable income and the employees will benefit from exclusive deals. More than 63,638 privileges were facilitated in the last quarter.”