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The PC Prices Are Likely To Go Up Later This Year,Warns Gartner

The PC prices are likely to go up later this year, warns technology PCS_Expensive_This Yearresearch and advisory firm Gartner. The report highlighted that with Forex volatility, prices of personal computers globally are expected to rise 10%  this year.

The report said the price rise will be led by the Euro zone and Japan following a steep fall in their currencies against the dollar.

“We are currently seeing a sharp appreciation of the dollar against most other currencies,” said Ranjit Atwal, research director at Gartner.

Atwal said personal computer (PC) vendors have little choice but to raise prices to protect profit, while selling to Europe and Japan, where local currencies have fallen by up to 20 per cent since the start of this year.

In mature markets, PC sales are determined by price, and through 2016, Gartner expects that 30 per cent of PC consumers will buy down the price curve.

Gartner said those looking to buy PCs above $500 might delay purchases. The price increase will hurt PC shipments, businesses will likely cut the PC purchases by 20 percent this year, Gartner said.