The ‘New Normal’ and Creative uses of technology in 2021

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They say that some of the best business ideas are born out of crises. Over the past 15 months, we have seen very rapid changes in the economic environment with subtle peaks that no one could have predicted. Organizations have also been accustomed to blend businesses with innovation as we have accepted the new reality that is our hybrid environment. Despite of all worst things, pandemic has also gifted us Innovation and technology that changed the way Indian Businesses operates and also led to the emergence of few mind-boggling tech start-ups changing the Indian ecosystem.

Apple IOS

As millions struggle to navigate the pandemic, apps have become more essential than ever and Indian iOS developers have found innovative ways to keep people connected, help them learn and work from home. Indians now rely on Apple services in new ways, turning to expertly-curated apps to stay connected to their workspace and informed. Tasks: To-Do Lists & Reminders,” an app that helps people plan, organise and collaborate personal and professional projects with ease. The iOS app helps import tasks from notes or reminders with a one-tap setup.


Inspo is a search engine for inspiration designed to enrich creative thinking for freelancers, brands and creative agencies. This first-of-its-kind AI based tool generates thought-starters in a jiffy and surfaces relevant inspiration from across the web on any topic, for content, campaigns, ads, moment marketing, brainstorms, pitching or any other creative project. With better inspiration as an input, the platform endeavours to help people produce higher quality outputs; in short, more inspiration hence more inspired work.


With an aim to revolutionize the corporate events and experiences industry with immersive tech and data sciences, Spalba, an event-tech platform was incepted in January 2020. Spalba offers a platform that makes planning events and experiences simple, efficient, and data-driven for enterprises using the best of tech and data-defining methods. It is a SaaS platform that operates on a three-sided marketplace model including Buyers (Users-Brands & Enterprises), Sellers (Venues & Vendors), and Facilitators (Event Planners & Agencies). The buyers subscribe to the platform and sellers pay a transaction fee for getting leads.

Dotpe(Digital Showroom)

Dotpe launched Digital Showroom, an app that helps businesses start selling online, already registered 5 million+ merchants on its platform in just 4 months. The O2O commerce brand has recently introduced domain buying and other features as a part of their hybrid model. The platform gives businesses access to solutions that provide free catalog listing, marketing tools, and integrated online payment solutions. With the recent innovation, it has gone a step further by helping them establish a unique identity in the market through custom domain names and a library of themes for websites.

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