A recently launched mobile phone app, Hike, has created a download uproar and resulted in bringing the servers down, causing disruption in services.
It has been downloaded by millions and is currently at the top of the list on the Android market place, Google Play Store and is totally free to download.
In an official blog post, it was mentioned that signups will not be working till a given time, due to an increase in sudden volume. It was also said that they were working at a lightning speed to get this issue on track as soon as possible.
Kavin Bharti Mittal, son of Sunil Bharti Mittal, founder-chairman of Bharti Airtel, is the brain behind the app, which was initially launched on the 14th of November.
The app was engineered by BhartiSoftBank, the 50-50 joint project between Bharti and Japan’s mobile operator Softbank.
The feature that makes it different from other messaging apps like Whatsapp or Nimbuzz is the function that involves an SMS feature which enables users to chat with those who have not installed the app or do not have a smart-phone.
India today, has got the largest mobile using population which has reached about 850 million.
Due to certain apps, the SMS service of the country had suffered and had been looking for ways to retain the young consumers.
Apps like Hike now seem to be helping telecom companies in maintaining a control.