Pegasystems, the software company empowering the world’s leading enterprises with strategic business applications, today announced the appointment of Laurel Gerdine as Vice President of Industry Marketing, and Cynthia Ward as Vice President
CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes While there is an over-abundance of consumer data and analytics, marketers have yet to
