Micromax subsidiary Yu Televentures has started teasing its upcoming smartphone. The company took to social platforms such as Facebook and Twitter to confirm that the successor to the Yureka smartphone, codenamed ‘Project
Micromax’s new Yu brand of Cyanogen OS-based smartphones were unveiled on Thursday with the launch of Yu Yureka. The smartphone, priced at Rs. 8,999, will go up for registrations via Amazon on
Micromax Informatics on Wednesday appointed Amarinder S Dhaliwal, former co-founder and chief executive of Donebynone.com, as the Chief Operating Officer for its new Internet brand, YU. Dhaliwal will work closely with Rahul Sharma, co-founder Micromax,
Micromax has concluded its recently conducted ‘Mad About Ads’ teaser campaign, with the launch of the Micromax Advertising Application (MAd), alongside the release of its first smartphone with the app preloaded on