Exclusive Interview with Chetna Katyall Sundaram ,Head of Global Marketing, Elista, shares how her marketing approach has evolved from mass awareness to hyper-personalized, culture-driven campaigns. She discusses Elista’s unique blend of aspiration
India’s leading e-tailers Flipkart, Snapdeal and Amazon have locked in no-holds bar branding wars to push merchandise sales in the upcoming festive season through the digital world. With Flipkart unleashing its five-day
Ownership of smartphones similar across Tier I and II cities Smartphone adoption driving mobile Internet access Three out of four use internet for school-related work Urban millenials live in “wired homes”; 84%
