Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads’ Dynamic Traffic Engine, a new framework designed to help demand-side platforms communicate bidding priorities to supply-side
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) Forecasting API for public comment. The proposed specification is designed to help address
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a standardized method for
