Today, Truecaller Ads announced the global launch of Call-to-Cart, an AI-backed intelligent commerce solution that transforms everyday communication moments into seamless commerce experiences. Every additional click between ad exposure and checkout increases
Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads’ Dynamic Traffic Engine, a new framework designed to help demand-side platforms communicate bidding priorities to supply-side
Meta, the parent company of Facebook and Instagram, is set to launch new AI-driven tools for ad creation, aimed at automatically generating image variations and adding text overlays for ads on its
A new report by The Trade Desk and Kantar has found that nearly 600 million users in India are accessing the open internet, which comprises news and general websites, over-the-top (OTT) and
Global search engine provider Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising, a senior official said. “We will train our
