In a first-of-its-kind move for the Indian advertising ecosystem, BARC India and Nielsen have announced today the launch of BARC | Nielsen ONE Ads. This pioneering solution provides a comprehensive, unified measurement
Meta, the parent company of Facebook and Instagram, is set to launch new AI-driven tools for ad creation, aimed at automatically generating image variations and adding text overlays for ads on its
Truecaller has announced a slew of new innovative and interactive ad format capabilities that seamlessly integrate into the user experience. The new ad formats use video and animations to maximize brand recall
