India’s online seller ecosystem is becoming increasingly technology-driven, manufacturing-led, and deeply aligned with the country’s value-conscious consumers, according to the latest “Snapdeal Bharat Seller Report 2026.” The report, based on a survey
Exclusive Interview with Chetna Katyall Sundaram ,Head of Global Marketing, Elista, shares how her marketing approach has evolved from mass awareness to hyper-personalized, culture-driven campaigns. She discusses Elista’s unique blend of aspiration
