Exclusive Interview with Chetna Katyall Sundaram ,Head of Global Marketing, Elista, shares how her marketing approach has evolved from mass awareness to hyper-personalized, culture-driven campaigns. She discusses Elista’s unique blend of aspiration
In an Conversation with M.A. Mannan, Country Head – South Asia for Corsair, shares how the brand adapts its global vision for the Indian and South Asian markets. Focusing on localized strategies,
ASUS has been making quiet but steady progress in the commercial computing space. With its latest ExpertBook B Series, the brand appears to be doubling down on its promise of creating machines
