In a first-of-its-kind move for the Indian advertising ecosystem, BARC India and Nielsen have announced today the launch of BARC | Nielsen ONE Ads. This pioneering solution provides a comprehensive, unified measurement
Mr. Vivek Malhotra, Group CMO, India Today Group, has been elected the new Chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet and Mobile Association of India
