Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads’ Dynamic Traffic Engine, a new framework designed to help demand-side platforms communicate bidding priorities to supply-side
Stranger Things, one of Netflix’s most-watched franchises, became the talk of the town for an unexpected reason. When the series finale dropped, millions of fans logged in at once, only to be
In a first-of-its-kind move for the Indian advertising ecosystem, BARC India and Nielsen have announced today the launch of BARC | Nielsen ONE Ads. This pioneering solution provides a comprehensive, unified measurement
