Star Health and Allied Insurance enable India’s first Conversational Commerce solution for Insurance Purchase with ValueFirst

Star Health and Allied Insurance enable India's first Conversational Commerce solution for Insurance Purchase with ValueFirst

Star Health and Allied Insurance enable India's first Conversational Commerce solution for Insurance Purchase with ValueFirst

Star Health and Allied Insurance, India’s first standalone health insurance company, has partnered with India’s prominent CPaaS player, ValueFirst to drive innovative customer support solutions pan India. Through this engagement Star Health customers will experience customer support through ValueFirst’s advanced conversational AI offering, Surbo.

Conversational AI, leverages machine learning, to enhance Star Health’s customer touchpoints making information easily accessible, enabling straightforward comparisons between other vendors, and reducing the churn at the end of the funnel. Conversational AI will also handhold users in understanding their requirements and knitting an appropriate insurance policy for them.

Anand Roy, Managing Director of Star Health and Allied Insurance said, ValueFirst technology driven solution adds immense value to our business. The integrated customer solutions has increased our customer engagement, reduced TAT, and enabled easier access to information for customers. The ease of use and ability to understand customer requirements while responding quickly with appropriate solutions has enabled us to increase our customer service efficiency. Customer centricity has been a core value at Star Health and I’m happy say that through Surbo, ValueFirst has enhanced this.

Conversational AI Surbo has demonstrated capabilities of providing a guided experience which reduced consumer friction by more than five times when compared to a traditional lead generation form of service. The tool made the overall process hassle-free, customer-friendly, and ensured timely settlements.

Commenting on the partnership, Vishwadeep Bajaj, CEO & Founder, ValueFirst said that “As Conversational AI becomes even more ubiquitous in insurance, customers can look forward to an even more seamless experience when it comes to buying insurance or making a claim. We’re so excited that we could join hands with the amazing team at Star Health Insurance and make a difference to their consumers’ lives.”

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