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Soundcore, a premium audio brand, is all set to add a new series of audio products to its very aggressive portfolio. The company shall unveil its R Series in India. – company’s first mass-segment audio products.
Soundcore already boasts a successful portfolio of products in India which includes – Life, Liberty series in Headphones & Flare, Rave series. The R series with the newest launches shall be the first in line of the mass segment. The products shall support advanced features that will deliver the right value for money. The to be launched products are high on tech & fashion, making it completely in sync with the millennial and Gen Z today.
Both the products shall be the first in India to support ‘Hall connect’, at the most reasonable price point. The new approach, enables instant open to connect with in less than 2 seconds. Along with this, the products shall support 5 min charge – 2 hour play time with its high current charging solution. Ergonomically designed for comfort & performance, the new launches shall be priced very aggressively. The products are likely to hit the Indian Markets by next month and shall be available with Flipkart & Offline channels. Soundcore, shall expand the product availability in the subsequent months.
Speaking on the anticipated R Series, Mr. Gopal Jeyaraj – Head Sales for SAARC, Anker Innovations said, “Soundcore products have always been a huge hit among the Indian audience. With the budgeted price points, we extend our signature sound, to the Gen Z – the first generation of true digital natives. The products are designed with strong focus on consumer desires and aesthetics, that seamlessly integrates into an evolved consumer’s style statement”
Soundcore boasts a strong portfolio of over 30+ SKUs in India. With the new launches under the affordable price range, Soundcore strengthens the product portfolio for the mid–market segment. The company eyes 10% share in the Indian audio Industry.