Sony’s Plans for India

Sony’s Global CEO, Mr Kazuo Hirai, stated at the Consumer Electronics Show held in Las Vegas recently that India is an important market where Sony would like to drive further growth. He said that India is one of Sony’s top five markets.
Sony’s Presence in Indian Market
He stressed that it is the responsibility of the Indian team to use the brand presence, however, it’s definitely a market that has deep commitment from Sony. It’s up to the Indian team to leverage the brand presence but it’s certainly a market where there is a lot of commitment from headquarters. He said that India is progressing from all corners with their jobs defined. The CEO further stated that he feels that Sony has a very strong presence in India not merely in the electronics business but also in the gaming and entertainment business. Looking at the results of the Diwali sales, there has been substantial sales and growth in Indian market.
Sony’s Retail Plans
Sony India has to go on with the tie up of One Sony in electronics and entertainment. Its aim is also to ensure that we work with our partners in retail specially at the store front. The stores can offer a great story as many of our products are high ended. Sony does not only look at price while competing with its rivals but also design, look and feel which come across best to retailers. Hence, Sony needs to strengthen its relationship with retailers by offering them ample resources.
Sony on Making in India
Sony plans to look at its manufacturing plans in India on the basis of each case. It could be making on their own or through partners in India. The CEO stressed that they don’t manufacture in Japan but from China, Malaysia. Hence, this is no way a reflection on their commitment to the space and it is for delivering value to customers even if it means making it locally.
Sony on Rival Makers
Sony’s CEO feels that Korean has a limited local market and hence they must ensure that their export market is vibrant and big. He feels China is slightly different and they need to first cover the local market.

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