In a sign of further crowding an already crowded Android-based smartphone market, Japanese handset maker, Sony today started selling the ZR models of its Xperia range.
The phone, which is now available on mobile selling e-commerce site, Saholic, has been priced competitively at Rs 29,990. Sony Xperia ZR, therefore, will compete with the older versions of the iPhone, Samsung Galaxy S4, and Note range Phablets, besides Nokia’s 920 and 925. Other than Saholic, other ecommerce players like Flipkart have also started taking orders for the phone, although the shipping itself will start only in the next couple of days.
The USP of the phone, according to company claims is that it is the most water resistant model in the market. Sony has claimed that the phone can be kept submerged in 1.5 meters of fresh water for up to 30 minutes without it harming the phone’s hardware. The specs of the phone are also impressive. It runs on the Android 4.1 and comes equipped with a 4.55-inch 720p HD Reality display, 1.5GHz Qualcomm Snapdragon S4 Pro quad-core processor and LTE connectivity.
The phone also comes with a 13-megapixel rear camera with HDR, 2GB RAM, and NFC. The camera, which has traditionally been a Sony strong point, doesn’t disappoint this time either at 13 megapixel. It is also a fast capture device with Exmor RS, 16x digital zoom and auto focus. The front facing camera comes with VGA technology. Sony, which once used to compete with Nokia for a leadership position in the Indian handset market, saw its volumes decline as it missed the first phase of the smartphone revolution by a mile.
Since last year, however, the Japanese consumer durables giant has been trying to make serious strides in the segment and has come up with many models on the Android platform, and has phased out its feature phone range completely. At present, Sony offers several smartphone options in the Xperia range starting from Rs 10,000 to more than Rs 40,000 in handsets like the Xperia L, Xperia SP, Xperia E, and Xperia ZL among others.